Doo-Wop-Sha-Waddy-Waddy – the 1970s R 'n' R Revival Staggers on

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Variations on a theme . . . Game magazine in June 1975 ran a seven page spread using four Teddy Boys and a beat-up 1952 Pontiac Chieftan as props. It’s all a little obvious in its hoodlum poses, but the model’s two outfits, what there is of them, look to have been borrowed from the racks of 430 King’s Road. Though I’m no expert, the string vest looks like a leftover from Let It Rock and the black top with asymetrical zips, rips and patches might be something worked up for Too Fast To Live Too Young To Die/SEX.

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Bob Carlos Clarke directed the shoot, ‘ A wet dream from those rockin’ fifties’.

addenda: turns out I was part way right on the model’s shirts, the black top, Paul Gorman tells me, is a detourned Let It Rock shirt made for the London R n R Show at Wembley and then cut up for TFTL/SEX. He’ll be posting something on these images and others from Game at somepoint so we’ll know more . . . As for the string vest, who does really know . . . and, I should also add, the Teds, Ian, Pete, Andy and Len were all well-known figures on the London scene, but you can tell that can’t you?

GAME v.1 #3 (March 1974) ‘Teddy Boy Memories’. Why do ‘70s Teds always come from Tooting? Is this Max Needham? Let It Rock gets a mention: ‘pushing drainpipes and brothel creepers to the King’s Road trendies’.