Sippen and Shertser were Jewish East End Mods who made a name for themselves on the scene as The Firm. They ran in the same circles as the likes of Miles at Better Books and IT fame, and Dave ‘Boss’ Goodman, later Pink Fairies roadie and manager of Dingwalls dance hall. The Firm were involved in the UFO club, helping Mick Farren to keep out ne’er-do-wells when they weren’t pulling pranks on John Peel. With such connections, and a deep love of American rhythm and blues, the duo helped to produce and distribute The Deviants’ debut album. They sold the LPs’ American rights to Seymour Stein’s newly formed Sire records and then acted as talent scout for him, the results of which included an album they recorded in 1968 in London with Walter ‘Shakey’ Horton and another in 1969 by psych blues rockers Sam Apple Pie.
Shertser is a singular contributor to Jonathan Green’s pop-vox history of the sixties underground, Days in the Life (1988), which is where most of the references to him and Sippen are drawn from, including Clinton Heylin’s Bootleg: The Secret History of the Other Recording Industry (1994). The Firm were responsible for the first tranche of illicit Dylan, Stones and Beatles albums in the UK. The two volumes of rock ’n’ roll obscurities and hits are essentially bootlegs; there is nothing to suggest these tracks were licensed. Other releases on their Union Pacific label included collections of Eddie Cochran, Link Wray and Little Richard rarities.
Ian Sippen went missing, presumed drowned, in Morocco in April 1973. Shertser continued to run Red Lightnin’ and associated labels (Syndicate Chapter), which he and Sippen had set up in 1969.